Creativity,
Amplified.
Creative production, powered by generative AI.
The studio. And now, the engine that runs it.
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Creative production, powered by generative AI.
The studio. And now, the engine that runs it.
New tools pop up every day. The promise is speed; the reality is often chaos. You don’t need more software, you need a process.
We strip away the complexity. We bridge the gap between traditional creative production and generative AI. When the process is right, we build it into the tools we ship.
We build bespoke AI workflows and node-based architectures. You don't just get images; you get the engine that makes them.
High-end campaign imagery and editorial content. We act as your shadow studio, delivering finished, retouched assets.
Workshops and audits. Empowering your team to adopt AI into your creative process.
What began as our internal pipeline is now a product. mckai Batch Runner takes the brand-locked workflows we build for campaigns and distils them to a single button: Send.
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Delivering to
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Shoot on the floor with the phone camera, pull from your library, or drop a folder on the Mac. Product photography enters the pipeline the moment it exists, from anyone on your team.
Every run renders in the cloud on workflows tuned to your brand. Send one frame or a hundred: the app queues, processes, and tracks each batch, and every output comes back consistent and repeatable.
The human eye stays in the loop. Approve or reject every output in-app, invite clients through the approvals portal with one-time sign-in links and full history, or flick on auto-approve when speed matters most.
Pair the phone to your studio with a six-digit code and approved assets land straight on the Mac, named, sorted, and production-ready. Everything travels through private storage behind signed, expiring URLs.
Also in the app
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Reduction in time from creative brief to production-ready campaign assets versus traditional pipelines.
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Lower overhead on scouting, studio hire, and logistics, with higher volume inside the same budget.
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Every architecture is built on commercially licensed foundations. Your IP stays yours.
We are not prompt engineers. We are production specialists who have adopted a new engine.
With a combined 30 years of industry knowledge in commercial photography and agency production, we understand that an image isn't just pixels. It's brand equity.
We use AI to handle the labor, but we use our experience to handle the taste.
We scope projects based on deliverables and architectural complexity, not hourly rates. Whether you need a one-off hero campaign or a bespoke AI workflow installed for your team, we provide a transparent, fixed-fee proposal upfront.
You do. All final delivered assets are fully yours for commercial use. We prioritize brand safety, building our node-based architectures using commercially licensed and ethically sourced foundation models.
By pairing human taste with machine speed, our timelines are drastically shorter than traditional CGI or physical production. A standard asset sprint typically takes 1 to 2 weeks from initial brief to final, retouched delivery.
Yes, that's the point. Batch Runner is currently invite-only: we install it as part of a Technical Production engagement, tune its workflows to your brand, and create accounts for your team. You shoot and send; the engine does the labor; your people keep the taste.
Absolutely not. Generative AI is a powerful engine, but it requires a driver. Our workflows are designed to augment your art directors and designers, automating the heavy lifting so they can focus on pure ideation and brand vision.
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We acknowledge the Traditional Custodians of country throughout Australia and their connections to land, sea and community.