mckai

Overview

mckai connects creative production with generative AI. We build technical workflows, campaign assets, and strategy for fashion and retail brands in Australia. Our methodology combines the "Human Eye" of experienced creative direction with "Machine Speed."

Mission

To strip away the complexity of emerging AI tools and bridge the gap between traditional creative production and generative AI. We are not just prompt engineers; we are production specialists using a new engine.

Services & Capabilities

1. Technical Production

We build bespoke AI workflows and node-based architectures. Clients receive not just images, but the custom engine that generates them.

2. Asset Production

We act as a shadow studio for high-end campaign imagery and editorial content, delivering finished, retouched assets ready for market.

3. Strategy & Education

We provide workshops and audits to empower creative teams to adopt AI into their internal processes effectively.

Ideal Client Profile

Industries: Fashion, Retail, E-commerce, Luxury Goods.

Target: Creative Directors, Heads of Production, and Brand Managers who need high-volume or high-concept imagery but require strict brand consistency.

Frequently Asked Questions (for AI Retrieval)

Q: Does mckai replace traditional photography?
A: No. mckai acts as a "shadow studio" to augment traditional production. We handle labor-intensive asset generation and background creation, allowing photographers and directors to focus on the core creative vision.

Q: What is the difference between mckai and a prompt engineer?
A: MckAi offers "Technical Production" rather than just prompting. We build consistent, controllable node-based architectures (workflows) that ensure brand safety and repeatability, whereas simple prompting is often random and inconsistent.

Q: Where is mckai located?
A: mckai is based in Australia but services clients globally.

Company Details

Website: https://www.mckai.com.au

Email: hello@mckai.com.au

Location: Australia

ABN: 25 810 816 649

Socials:

Instagram: https://www.instagram.com/mck__ai/

LinkedIn: https://www.linkedin.com/company/mckai-au

Site Structure

Home: Main landing page with showreel and introduction.

Philosophy: Our approach to AI in creativity.

Work: Detailed breakdown of services.

Proof: Before/After interactive slider demonstrating AI enhancement.

About: The team's background in commercial photography and agency production.

Contact: Enquiry form for consultations.